We believe an organisation should be able to check what it is told.
Not trust it. Check it.
Every organisation running a data and AI programme is told things: that it is going well, that the strategy is being followed, that the investment is returning. Almost none of them can check any of it. That is the problem Assettia was built to solve, and the belief above is the reason it is built the way it is.
Why we built this
We spent twenty-five years inside data and AI programmes, on both sides of the table, at some of the world's leading consultancies. We watched good thinking get approved and then evaporate. We watched numbers go into business cases that nobody ever went back to check. We watched a director ask a fair question and get a confident answer that nobody in the room could verify.
None of that happened because people were dishonest. It happened because there was nowhere for the truth to live. The strategy lived in a deck. The reasoning lived in someone's head, until they left. The value lived in a claim that no baseline was ever taken against.
So we built somewhere.
Assettia is the data and AI programme record: one place where an organisation keeps what its programme owns, what it has decided, and what it has proved.
How it is built
The method inside Assettia is the method its founders used in practice, refined over more than twenty-five years against real programmes rather than written for a brochure. Consultants use the product with clients every week, and every module is used by the people who built it before any client sees it, on a synthetic organisation kept for exactly that purpose.
The product follows four rules the code enforces: deterministic first; AI drafts, a person approves; every figure names its population; honest gaps.
How the software behaves
Boards do not need more dashboards. They need to know what the organisation owns, what it has decided and what it has proved, in a form they can check. Software should make it hard to present opinion as fact. A model can draft; only a person can decide. And a record that cannot show its gaps cannot be trusted with its claims.
What we bring
We are an independent, platform-agnostic data studio, trusted by leading global brands. More than 150 specialists put data and AI to work across more than twenty-five markets.
Over more than twenty years we have turned data into action, and that work has delivered more than £500 million in measurable value for clients. Delivery runs around five times faster than a traditional consultancy, and from insight to impact, 100% of our projects include implementation support.
Where we are
Assettia is developed in the United Kingdom, in London. The team works with organisations in the United Kingdom and internationally.
Working with us
Assettia is used in two ways: by data and AI leaders and their teams directly, and by consultants who run programmes with clients inside it. Either begins with a walkthrough on a synthetic organisation.
See the record the founders wished they had.
A walkthrough takes forty minutes and uses a synthetic organisation, so nothing of yours is entered until you decide it should be.